Ballarat businesses are front and centre of a statewide online marketing campaign aimed at putting Victorian local produce in the spotlight.
The City of Ballarat is urging local industries to get involved in the Visit Victoria initiative – Click for Vic.
The marketing campaign is about re-engaging visitors at home by enticing them to purchase Victoria’s best offerings online before visiting the real experience when it’s safe to travel.
Whether it’s purchasing fresh regional produce or buying that home-spun woollen jumper direct from the country-based supplier, it’s an opportunity for Victorians to get behind the people and businesses they love, as well as discovering a whole new inventory.
Participating local Ballarat businesses include Saltbush Kitchen, Springhill Farm, Kilderkin Distillery, Ruby Pilven Ceramics, Creswick Woollen Mills and many others who have adapted their offerings for the on-line campaign now being promoted across all major media channels.
Ballarat Mayor, Cr Ben Taylor says the Ballarat region has such a diverse range of talented creators and producers, many of whom have already discovered the benefits and necessity, in these times, of moving their product online and offering delivery.
“We need to ensure that our businesses take advantage of the assistance now available to be part of this extraordinary statewide virtual shop window, where visitors can browse, click to purchase and be inspired by our home-grown products.”
The City of Ballarat is encouraging its local industries to work collaboratively and consider product pairing such as food and wine, art and culture and clothing and textiles, to actively promote the unique and authentic product and experiences that are proudly made in Ballarat.
For more information about how local businesses can get involved visit visitvictoria.com/clickforvic or contact the City of Ballarat on 5320 5500.