On a visit, last week, to St Anne’s Winery in Myrniong, Member for Buninyong, Michaela Settle announced that the winery would receive a grant of $10,000 as part of the $2 million, third round of the Labor Government’s Wine Growth Fund, which will support 78 projects at wineries across Victoria.
St Anne’s Winery, through a Business Strategic Review and associated Business Development Plan has identified an opportunity for export to East Asia and seek to engage a consultant to provide analysis and advice for entering the market. This project will support the development of new export market in Japan and will include reviewing retail and wholesale distribution systems and market dynamics, identifying key market players, number of outlets, positioning and other relevant market intelligence;
It will also assist in funding a competitive analysis of market competitors by using foreign trade data research to identify local and regional competitors and from leading wine producer markets.
Overall the Wine Growth Fund is expected to provide a boost of around $12 million to the wine industry across the state with projects including cellar doors, kitchen and café upgrades, wine production facility developments, e-commerce programs, accommodation initiatives and vineyard improvement works.
The first two rounds of the Wine Growth Fund supported 106 projects, attracting investment of approximately $6.8 million into the state’s wine industry which is worth $7.6 billion to the Victorian economy and employs around 13,000 people, mostly in regional areas.
The Wine Growth Fund is part of the Labor Government’s commitment to boost the wine industry in Victoria, alongside the Wine Industry Development Strategy and the formation of the Wine Industry Ministerial Advisory Committee.
In addition, the government will continue to support the wine industry through Wine to the World, a $5 million election commitment to support Victorian wine producers to create jobs and increase exports.
The $10 million election commitment Taking Our Local Produce to the World will also provide assistance to producers of craft food, beer and spirits to help grow their businesses.
“It is great news that the Andrews Government have been able to back St Anne’s Winery so that they can expand into the Japanese market. We are a government that supports the wine industry and supports local business,@ Ms Michaela said.
“Victorian winemakers produce some fantastic wines, and we’re proud to back St Anne’s Winery in growing their business”